Ingredients assessed that didn't make it into our current formulas
During our research to create optimal formulas, we have reviewed 100+ ingredients. Each of them has been assessed based on whether they meet our standards of benefits and safety.
While many ingredients might have looked promising, we often ruled them out. As transparency is one of our core value, we detail the reasons why below.
Under investigation
Those are ingredients that might make it to future products.
Mood Innovation
Saffron
Saffron
Potential benefits
Reasons to exclude
Stress Innovation
Rhodiola rosea
Rhodiola rosea
Potential benefits
Reasons to exclude
Brain Health Innovation
Lion's Mane Mushroom
Lion's Mane Mushroom
Potential benefits
Reasons to exclude
Citicoline (CDP-Choline)
Citicoline (CDP-Choline)
Potential benefits
Reasons to exclude
Longevity Innovation
Resveratrol
Resveratrol
Potential benefits
Reasons to exclude
NMN & NR (Nicotinamide Riboside)
NMN & NR (Nicotinamide Riboside)
Potential benefits
Reasons to exclude
Skin and Beauty Innovation
Biotin, CoQ10, Hyaluronic Acid, Astaxanthin...
Biotin, CoQ10, Hyaluronic Acid, Astaxanthin...
Potential benefits
Reasons to exclude
Currently excluded
Those are ingredients that didn't meet the bar, either for benefits or safety.
Protein Source
Soy & Casein Protein
Soy & Casein Protein
The Science
Our Rationale
Mineral
Potassium
Potassium
The Science
Our Rationale
Relaxation
Lemon Balm & Passion Flower
Lemon Balm & Passion Flower
The Science
Our Rationale
Inflammation
Curcumin (High-Potency)
Curcumin (High-Potency)
The Science
Our Rationale
Energy
Caffeine
Caffeine
The Science
Our Rationale
Vision
Beta-Carotene
Beta-Carotene
The Science
Our Rationale
Vision & Immunity
Pre-Formed Vitamin A (Retinol)
Pre-Formed Vitamin A (Retinol)
The Science
Our Rationale
Cellular Defense
Grape Seed Extract
Grape Seed Extract
The Science
Our Rationale
Joint Health
Rosehip
Rosehip
The Science
Our Rationale
Stress & Cortisol
Ashwagandha
Ashwagandha
The Science
Our Rationale
Mood Support
St. John's Wort
St. John's Wort
The Science
Our Rationale
Mineral
Iron
Iron
The Science
Our Rationale
